EYEconic

Launching Plan

This project was a launching campaign I worked on during my graduate studies for a startup client, EYEconic. EYEconic is an AI-powered digital wardrobe app designed to revolutionize the fashion experience for colorblind individuals. Using image recognition technology and color contrast analysis, the app scans clothes, identifies colors, and recommends matching outfits within seconds. The project was completed between April and July 2024, and I won the final pitch with the client.

This page showcases the advertising project created for EYEconic; for more details on the continued interactive screen design,
please refer to

EYEconic

Client Brief

My startup client is EYEconic:

EYEconic is an AI-powered digital wardrobe app designed to revolutionize the fashion experience for colorblind individuals.

Main Functions

By using image recognition technology and color contrast analysis, EYEconic will:

Client's Need: Develop a marketing campaign to introduce EYEconic and raise brand awareness.

EYEconic targets over 300 million colorblind and visually impaired individuals globally, with a focus on 12 million in the US (3.7% of the population).

User Reseach

I created a survey to explore the fashion challenges of younger colorblind individuals and gathered data with the help of EYEconic’s co-founder, Jake, who shared it with his colorblind community:

Color Choice

Colorblind individuals often stick to neutral colors to avoid mistakes, as choosing mismatched outfits can affect their confidence. Such as:

Black

Grey

Navy

Brown

Pain Points

Goals

Target Audience

The focus will be on young, colorblind individuals, 15-30 years old. They follow influencers in the fashion and disability communities.

Simple tasks like choosing clothes can be frustrating and limiting.
Fashion becomes a source of anxiety rather than an avenue for personal storytelling.

And will mostly focus on men given they are statistically more likely to be colorblind.

Market Competition

Color Blind Pal

Helps colorblind individuals identify colors through descriptions (eg, ““baby blue” or ”“hot pink”)

Color Mate

Helps colorblind individuals identify a color by locating it on the "color wheel"

NowYouSee

Creates filters that are designed specifically for colorblind individuals to look through

Unique Selling Proposition

The app allows the user to photograph and categorize their closets so that color matching is possible.

Other competitors rely on manual user color selection while EYEconic provides a hassle-free way for users to create outfits that match with their own clothes, powered by AI.

User-Friendly Interface

Trend Oriented

Personalized

Creative Brief

TRUTH

Apps like Eyeconic empower color-blind users to make confident fashion choices by overcoming the fear and anxiety associated with limitations in perceiving colors.

CHALLENGE

The challenge is to position this cutting-edge technology in tandem with a familiar application as the solution to closet catastrophes.
Visually impaired individuals need to notice and resonate with our intentions.

PROBLEM

Fashion guides targeting colorblind individuals face a highly saturated market with:

Stagnant UX/UI
Lacking direction
Style
Little disruptive innovation

OPPORTUNITY

EYEconic caters to people’s desire to participate confidently in the fashion world. The future of fashion is inclusive.

INSIGHTS

The future of fashion trends relies on people's ability to approach self-expression without fear of ridicule.
Clothes don’t always match the personality but specifically their inner most desired perception of identity.

STRATEGIC POSITIONING

EYEconic offers users the vision to see fashion opportunities beyond their condition. An app developed with user capabilities in mind will lead to the iconic perception of the future of accessibility, empowering you to own your personal style in technicolor.

TAGLINE

"SEE STYLE CLEARLY"

Media Plan

Budget: $1M

Other competitors rely on manual user color selection while EYEconic provides a hassle-free way for users to create outfits that match with their own clothes, powered by AI.

Outdoor: poster, shopping mall screens
Social media: TikTok, Instagram, etc.
Online ads: YouTube, Twitch, Search Engine, etc.
Print ads: magazine

Media plan generated by Commspoint

Creative Campaigns

Print Ad - Poster

EYEconic's advertising strategy will focus on strategic placement in high-traffic areas such as colleges, fashion stores, and public transportation hubs.

Traditional print advertising plays a crucial role:

Enhancing brand recognition
Complementing fashion editorial content as a mainstream medium in the industry

This multi-channel approach aims to increase brand awareness effectively.

My designed poster will captivate attention and intrigue, especially for those who are in desperate need of a style upgrade in the midst of the shopping experience. Posters can act as a starting point, directing viewers to EYEconic on the app store and beyond.

Social Media - Instagram & TikTok

EYEconic targets a youthful demographic and will focus on leveraging Instagram and TikTok for its media strategy.

Collaborating with fashion influencers and content creators

Crucial to building a community and raising awareness for EYEconic.

Their endorsement will introduce our predominantly colorblind audience to fashion, encouraging exploration and experimentation.

This video demonstrates various outfit ideas using green and blue clothing pieces, based on a follower's request.
The call to action prompts viewers to suggest the next color combination and share their outfits with the chosen colors.

VOTR will collaborate with fashion icons and content creators for a "fashion show," showcasing outfits they create using the selected colors.

Outdoor Experiential - Interactive Screen

I aim to target men waiting in shopping centers by installing interactive screens near waiting areas.

This educates about color blindness and promotes our app for choosing matching clothes.

Brand visibility
Boosts engagement
Raises awareness about color blindness
Drives app downloads effectively

Additionally, an outdoor interactive campaign will gather data on public awareness and perceptions, guiding future marketing and product development.

These interactive screens will enable individuals to indicate whether they are colorblind, with three options: YES, NO, or I DON'T KNOW, with a call-to-action at the end.

Call-to-Action Screen

This page showcases the advertising project created for EYEconic; for more details on the continued interactive screen design, please refer to

Client Brief

My startup client is EYEconic:

EYEconic is an AI-powered digital wardrobe app designed to revolutionize the fashion experience for colorblind individuals.

Main Functions

By using image recognition technology and color contrast analysis, EYEconic will:

Client's Need: Develop a marketing campaign to introduce EYEconic and raise brand awareness.

EYEconic targets over 300 million colorblind and visually impaired individuals globally, with a focus on 12 million in the US (3.7% of the population).

User Reseach

I created a survey to explore the fashion challenges of younger colorblind individuals and gathered data with the help of EYEconic’s co-founder, Jake, who shared it with his colorblind community:

Color Choice

Colorblind individuals often stick to neutral colors to avoid mistakes, as choosing mismatched outfits can affect their confidence. Such as:

Black

Grey

Navy

Brown

Pain Points

Goals

Target Audience

The focus will be on young, colorblind individuals, 15-30 years old. They follow influencers in the fashion and disability communities.

Simple tasks like choosing clothes can be frustrating and limiting.

Fashion becomes a source of anxiety rather than an avenue for personal storytelling.

And will mostly focus on men given they are statistically more likely to be colorblind.

Market Competition

Color Blind Pal

Helps colorblind individuals identify colors through descriptions (eg, ““baby blue” or ”“hot pink”)

Color Mate

Helps colorblind individuals identify a color by locating it on the "color wheel"

NowYouSee

Creates filters that are designed specifically for colorblind individuals to look through

Unique Selling Proposition

The app allows the user to photograph and categorize their closets so that color matching is possible. Other competitors rely on manual user color selection while EYEconic provides a hassle-free way for users to create outfits that match with their own clothes, powered by AI.

User-Friendly Interface

Trend Oriented

Personalized

Creative Brief

TRUTH

Apps like Eyeconic empower color-blind users to make confident fashion choices by overcoming the fear and anxiety associated with limitations in perceiving colors.

CHALLENGE

The challenge is to position this cutting-edge technology in tandem with a familiar application as the solution to closet catastrophes. Visually impaired individuals need to notice and resonate with our intentions.

PROBLEM

Fashion guides targeting colorblind individuals face a highly saturated market with:

Stagnant UX/UI

Lacking direction

Style

Little disruptive innovation

OPPORTUNITY

EYEconic caters to people’s desire to participate confidently in the fashion world. The future of fashion is inclusive.

INSIGHTS

The future of fashion trends relies on people's ability to approach self-expression without fear of ridicule. Clothes don’t always match the personality but specifically their inner most desired perception of identity.

STRATEGIC POSITIONING

EYEconic offers users the vision to see fashion opportunities beyond their condition. An app developed with user capabilities in mind will lead to the iconic perception of the future of accessibility, empowering you to own your personal style in technicolor.

TAGLINE

"SEE STYLE CLEARLY"

Media Plan

Budget: $1M

Other competitors rely on manual user color selection while EYEconic provides a hassle-free way for users to create outfits that match with their own clothes, powered by AI.

Outdoor: poster, shopping mall screens

Social media: TikTok, Instagram, etc.

Online ads: YouTube, Twitch, Search Engine, etc.

Print ads: magazine

Media plan generated by Commspoint

Creative Campaigns

Print Ad - Poster

EYEconic's advertising strategy will focus on strategic placement in high-traffic areas such as colleges, fashion stores, and public transportation hubs. Traditional print advertising plays a crucial role:

Enhancing brand recognition

Complementing fashion editorial content as a mainstream medium in the industry

This multi-channel approach aims to increase brand awareness effectively.

My designed poster will captivate attention and intrigue, especially for those who are in desperate need of a style upgrade in the midst of the shopping experience. Posters can act as a starting point, directing viewers to EYEconic on the app store and beyond.

Social Media - Instagram & TikTok

EYEconic targets a youthful demographic and will focus on leveraging Instagram and TikTok for its media strategy.

Collaborating with fashion influencers and content creators

Crucial to building a community and raising awareness for EYEconic.

Their endorsement will introduce our predominantly colorblind audience to fashion, encouraging exploration and experimentation.

This video demonstrates various outfit ideas using green and blue clothing pieces, based on a follower's request.

The call to action prompts viewers to suggest the next color combination and share their outfits with the chosen colors.

VOTR will collaborate with fashion icons and content creators for a "fashion show," showcasing outfits they create using the selected colors.

Outdoor Experiential - Interactive Screen

I aim to target men waiting in shopping centers by installing interactive screens near waiting areas.

This educates about color blindness and promotes our app for choosing matching clothes.

This page showcases the advertising project created for EYEconic; for more details on the continued interactive screen design,
please refer to

The app allows the user to photograph and categorize their closets so that color matching is possible.

Other competitors rely on manual user color selection while EYEconic provides a hassle-free way for users to create outfits that match with their own clothes, powered by AI.

The challenge is to position this cutting-edge technology in tandem with a familiar application as the solution to closet catastrophes.
Visually impaired individuals need to notice and resonate with our intentions.

The future of fashion trends relies on people's ability to approach self-expression without fear of ridicule.
Clothes don’t always match the personality but specifically their inner most desired perception of identity.

EYEconic's advertising strategy will focus on strategic placement in high-traffic areas such as colleges, fashion stores, and public transportation hubs.

Traditional print advertising plays a crucial role: