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MARKETING & ADVERTISING PROJECTS

Creative & Strategic Communication Plan Portfolio

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Three Wishes Proposal

A master capstone project of marketing proposal for granola brand Three Wishes for promoting their products, raise awareness of the brand, and boost sales.

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Hyundai Strategic Project

A master academic project of Hyundai for its consumer and product research, a brand situation analysis and the strategic and creative recommendations.

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Google KidKeeper Campaign

An outdoor campaign plan to introduce Google KidKeeper, a bracelet for children with an embedded GPS signal that allows parents to locate their children.

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VOTR Strategic Project

A master academic project for VOTR for promoting their app, raise awareness of the brand, and encourage Gen Z to participant more in the U.S. election.

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Marshall Brand Revitalization

A revitalization for Marshall by analyzing the market and major competitors, finding a strategically smart point, and developing a creative brief and executions.

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EYEconic Launching Plan

A master academic project for EYEconic to brand its app, launch the app, raise awareness of the product, and boost download counts.

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Absolut Media Planning

A 3-month project with a real-world client: Absolut Vodka to develop a communication recommendation plan by doing research, designing media buying plan and executions.

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