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PROFESSIONAL RESUME

Please see below for my professional resume.

        UX/UI DESIGNER & MARKETING SPECIALIST 
        Royalforce Media Inc., ON | Internship | 04/2025  - 09/2025

  • Collaborated with the product manager to design and optimize UI for Pixmancer (AI photo editor) and WhatsDeal (deal-sharing platform) using Figma. Improved onboarding flows, homepages, and key modules through user research, wireframing, and iterative usability testing to enhance overall user experience

  • Built Pixmancer’s official website and improved app UX through competitor analysis and user testing
    Delivered redesigns for WhatsDeal webpage and navigation, enhancing usability and visual consistency

  • Conducted daily TestFlight QA, reported bugs, and collaborated with developers for rapid iteration

  • Launched Pixmancer and Whatsdeal TikTok, Instagram, and YouTube from scratch, reaching 500+ followers in one month and creating 3 TikTok videos with 80K+ views

  • Produced multilingual marketing assets, ad creatives, and campaign videos with Adobe Creative Suite

  • Managed influencer collaborations across the US, Brazil, China, and Japan, boosting app awareness

  • Conducted SEO keyword research with SEMrush and wrote optimized blog content to improve website ranking and inbound traffic
     

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        INSTRUCTIONAL ASSOCIATE - INTRODUCTION TO GRAPHIC DESIGN
        Syracuse University, NY | 08/2023  - 08/2024

  • Provided hands-on guidance and mentorship to students, helping them develop the ability to create visually compelling designs and execute creative concepts using Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Trusted by students for valuable advice on design and concepts, and received positive feedback for enhancing their skills and confidence

  • Developed and refined academic materials to ensure comprehensive coverage of graphic design principles and techniques, praised by the professor for consistently delivering clear and effective labs and office hours

    GRAPHIC DESIGNER & MARKETING SPECIALIST 
    Btrust International Trading Inc., ON | 05/2022  - 06/2023

  • Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create impactful digital assets for social media platforms and websites for consistent and professional brand representation

  • Designed and produced innovative visual assets, including flyers, banners, posters, and key visuals for marketing campaigns, while establishing the company's visual identity through logo design, color schemes, and typography

  • Managed three company social media accounts from scratch to over 1,000 followers each within three months, achieving significant engagement through photo and video editing, copywriting, and strategic content planning

  • Led a team in planning and executing marketing campaigns, setting KPIs to drive a 15% increase in sales, and collaborated with cross-functional teams, vendors, and media partners to ensure efficient campaign execution and measurable success

    MULTIMEDIA GRAPHIC DESIGNER INTERN    
    Ctrl V, ON | 05/2021  - 08/2021

  • Designed high-quality marketing materials, including posters and promotional videos, and contributed to the store's Olympic-themed event by creating custom event posters using digital drawing

  • Created video templates using Adobe After Effects for promotional purposes, which the company utilized for YouTube posts over a six-month period

EXPERIENCE

          XR GARDENING GAME — FloraVerse
        Product Design | UI/UX Design | 07/2024  - 11/2024

  • Conducted user research and market analysis to identify target audiences and refine game features

  • Conceptualized and designed an immersive XR game focused on gardening assistance, incorporating user interaction with real-world gardens

  • Developed user-friendly UI/UX systems, including tutorials for hand gesture recognition and interactive gameplay mechanics, gardening customization, invasive species identification, and plant protection, ensuring an engaging and educational user experience

  • Prototyped UI designs, progressing from brainstorming and low-fidelity to high-fidelity wireframes in Figma, and created 3D prototypes in Unity

  • Tested the interface in an XR environment using the Meta Quest headset to optimize usability and immersion

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          VOTR MARKETING CAMPAIGN AND APP REDESIGN
        Syracuse University, NY | Client: VOTR | 03/2024  - 06/2024

  • Led the team as project manager, scheduling client meetings to understand their needs and objectives

  • Conducted marketing research and organized target audience interviews to gather insights for strategic planning

  • Designed advertising campaigns to raise awareness of VOTR's product and increase brand visibility

  • Proposed a brand repositioning strategy and app redesign, incorporating enhanced communication and interaction functions to align with user needs

  • Directed the brainstorming and early stages of UI design and usability testing to ensure a user-friendly experience

  • Created high-fidelity UI prototypes using Figma and Adobe XD, receiving positive client feedback, with the proposal considered for actual implementation

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          ABSOLUT VODKA RESEARCH AND MEDIA RECOMMENDATION
        Syracuse University, NY | Client: Absolut Vodka | 09/2023  - 12/2023

  • Collaborated with Absolut Vodka to develop a term-long communication plan and won the pitch during the final presentation

  • Conducted comprehensive primary and secondary research to analyze Absolut Vodka’s target audience, market trends in the white spirits sector, and consumer purchasing behaviors with Excel and GWI to develop a media plan for maximal receptivity with Commspoint

  • Presented the execution of creative advertising campaigns and insights to optimize reach and impact

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PROJECT

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, XD, After Effects, Audition, Premiere Pro, Lightroom

  • Microsoft Office: Word, PowerPoint, Excel, Outlook

  • Programming: Python, HTML, CSS

  • Digital Design: Figma, Fusion 360, Unity, Procreate, Canva, Wix

  • Digital Marketing: SEO, SEM, Google Search Console, Google Ads, Social Media Marketing

  • Data Analytics: Commspoint, MRI-Simmons, GWI, Mintel

  • Generative AI: ChatGPT, Midjourney, DALL-E

  • Language: English, Mandarin, Japanese

SKILLS

        M.S. IN TECHNOLOGY INNOVATION  

        University of Washington, Seattle, WA | 09/2025 - Present

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        M.A. ADVERTISING 

        S.I. Newhouse School of Public Communications, Syracuse University, NY | 07/2023  - 07/2024

  • GPA: 3.861/4.0

  • Awards: Dean’s Multicultural Scholarship (2023)


       B.A. FINE ARTS WITH STUDIO PRACTICE   
        University of Waterloo, ON | 09/2016  - 06/2022

  • Minor: Digital Arts Communication

  • Awards: Term Distinction (4 semesters, 2021-2022)

                     University of Waterloo President’s Scholarship (2017)

  • Certification: Japanese Language I (2022)
     

EDUCATION

CERTIFICATION

  • University of Michigan Python for Everybody Specialization (12/2024)

  • Google Digital Marketing & E-commerce Certification (08/2024)

  • Adobe Certified Professional in Visual Design (12/2023)

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