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EYEconic

An interactive screen for the fashion needs of the colorblind community

Product Design | UI Design | Marketing Campaign | Individual Work

Timeline:

This project was an advertising campaign I worked on during my graduate studies for a startup client called EYEconic. I designed a series of marketing campaigns, one of which involved creating an interactive screen for shopping centers to promote the app and let users experience its functions.

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Client Brief

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My startup client is EYEconic:

EYEconic is an AI-powered digital wardrobe app designed to revolutionize the fashion experience for colorblind individuals.

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Main Functions

By using image recognition technology and color contrast analysis, EYEconic will:

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Client's Need: Develop a marketing campaign to introduce EYEconic and raise brand awareness.

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EYEconic targets over 300 million colorblind and visually impaired individuals globally, with a focus on 12 million in the US (3.7% of the population).

User Reseach

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I created a survey to explore the fashion challenges of younger colorblind individuals and gathered data with the help of EYEconic’s co-founder, Jake, who shared it with his colorblind community:

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Colorblind individuals often stick to neutral colors to avoid mistakes, as choosing mismatched outfits can affect their confidence. Such as:

Color Choice

Black

Grey

Navy

Brown

Pain Points

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Goals

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Ideation

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Clear Labels with Descriptive Cues Colors are labeled with names and descriptive cues like _Bright Red_ or _Soft Green_ for easy identification..png

Avoid Problematic Color Combinations The palette avoids pairings like red-green or blue-purple, ensuring colors are distinguishable for all..png

Play with Shades The palette uses light and dark variations within color families for better differentiation..png

Main Functions

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Lofi & Wireframes

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Storyboard

A colorblind man sits in the waiting area of a shopping mall, waiting for his partner.

He notices the interactive screen and tries the digital fitting room.

He receives a great outfit recommendation and downloads EYEconic.

Product

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